History
Main article: History of Nintendo
Early life
Nintendo started as a small Japanese business by Fusajiro Yamauchi near the end of 1889 as Nintendo Koppai. Based in Kyoto, Japan, the business produced and marketed a playing card game called Hanafuda. The handmade cards soon began to gain popularity, and Yamauchi had to hire assistants to mass produce cards to keep up with the demand.
Middle life
In 1956, Hiroshi Yamauchi paid a visit to the US, to engage in talks with the United States Playing Card Company, the dominant playing card manufacturer in the US. Yamauchi was shocked to find that the world's biggest company in his business was relegated to using a small office. This was a turning point where Yamauchi realized the limitations of the playing card business. He then gained access to Disney's characters and put them on the playing cards, in order to drive sales.
In 1963, Nintendo Playing Card Company Limited was renamed to Nintendo Company, Limited by Hiroshi. Nintendo now began to experiment in other areas of business using the newly injected capital. During the period of time between 1963 and 1968, Nintendo set up a taxi company, a "love hotel" chain, a TV network, a food company (trying to sell instant rice, similar to instant noodles), and several other things (including a toy remote controlled vacuum cleaner called Chiritory [1]- which was later seen as a two-player game in WarioWare, Inc.: Mega Microgame$ in 2003). All these ventures failed, except toymaking, where they had some earlier experience from selling playing cards. Then, after the Tokyo Olympics, playing card sales dropped, leaving Nintendo with a measly 60 yen in stocks.
Riddled with debt, Nintendo struggled to survive in the Japanese toy industry; it was still small at this point, and dominated by already well established companies such as Bandai and Tomy. Because of the generally short product life cycle of toys, the company always had to come up with new product. This was the beginning of a major new era for Nintendo.
In 1970, Hiroshi Yamauchi was observing a hanafuda factory. He noticed an extending arm, which was made by one of their maintenance engineers, Gunpei Yokoi, for his own amusement. Yamauchi ordered Yokoi to develop it as a proper product for the Christmas rush.
The 1970s also saw the hiring of Shigeru Miyamoto, the man who (along with Yokoi) would become a living legend in the world of gaming and the secret to Nintendo's longevity; his creative vision was instrumental in determining the path Nintendo's future (and indeed, the industry's as a whole) would follow. Yokoi began to mentor Miyamoto during this period of time in R&D, teaching him all that he knew.
Electronic era
Nintendo at this time saw how successful video games were and began to dabble in them. Its first step in that field was to secure the rights to distribute the Magnavox Odyssey in Japan, which it did in 1975. At the time, home video game consoles were extremely rare — even the seminal Atari PONG console had yet to be produced.
Nintendo's first video arcade game was 1978's Computer Othello; a large handful of others followed in the next several years, Radar Scope and Donkey Kong being among the most famous of these. The early 1980s saw Nintendo's video game division (led by Yokoi) creating some of its most famous arcade titles. The massively popular Donkey Kong was created in 1981 with Miyamoto as its mastermind, and released in the arcades and on the Atari 2600, Intellivision, and ColecoVision video game systems (although Nintendo itself generally had no involvement with these early console ports). This release method would be used on several later Nintendo arcade games of this same period, including the original Mario Bros. (not to be confused with the later Super Mario Bros.). In addition to this arcade and dedicated console game activity, Nintendo was testing the consumer handheld video game waters with the Game & Watch. Then, in 1985, Nintendo struck gold with its Nintendo Entertainment System and continued with the handheld gaming market with their highly successful GameBoy. Nintendo continued producing updates of these two concepts, leading it to become one of the world's most recognized video-game manufacturers.
Now Nintendo's main line-up of video-game systems are the Nintendo DS/Nintendo DS Lite the Game Boy Advance SP / GameBoy Micro, the Nintendo GameCube, and the Wii.
lunes, 11 de diciembre de 2006
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